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This frenetic, endlessly entertaining film sees Sam Raimi going back to his roots and having an absolute ball doing what many would say he does best.
DRAG ME TO HELL opens in Pasadena, where a Mexican couple take their young son to a medium. Following the theft of jewelry from a band of gypsies, the little boy has been plagued by sights and sounds of a demonic nature, and the power from beyond the grave is sufficient to defeat his would-be saviour.
40 years later, ambitious loan officer Christine Brown (Alison Lohman) is vying for promotion with her backstabbing co-worker, and hopes to demonstrate she's as tough as nails by turning down a mortgage extension by a down-on-her-luck gypsy who begs her for another chance. Christine just about survives a terrifying assault when the gypsy mounts a revenge attack, and finds her problems have only just begun as a series of physical and visual manifestations propel her towards the medium who must once again do battle with the forces of darkness.
With a multitude of 'JUMP' moments, and a nice mixture of gross-out horror and pure slapstick, DRAG ME TO HELL scores highly on entertainment with its breathless style rampaging through a remarkably quick 99m running time. Depending on your mood, you'll either be rooting for the main players or hoping they get their just deserts as almost every member of the cast is driven by greed and self-advancement. I have to say I enjoyed every minute, and we even get a nice old school nod to the classic NIGHT OF THE DEMON towards the end.
Lionsgate's Blu-ray contains 2 versions of this film, including the 'Unseen'version which adds several snippets not seen at the cinema; mostly extra blood during the scenes where she squirts blood from her nose, and is covered by the gypsy's brain matter.
Overall, this is one of the best Blu-ray transfers I've seen to date, and it's hard to find any problems regarding picture quality. Fleshtones are wonderfully vivid, and colours repeatedly pop, while night-time scenes reveal bags of detail.
Fingers crossed it won't be too long before Raimi hooks up with horror again.